De Bovenkamer: the workshop that books itself.

The website worked against the workshop.

De Bovenkamer teaches woodworking: courses, workshops and teambuilding on an open workshop floor in Utrecht. Their WordPress site went down several times a week, and after one update the inquiries dropped from a few a day to a few a week. Signing up meant a contact form, an email thread and a hand-typed invoice. No prices online, no payment, no view of who was coming when.

We rebuilt it as a booking platform rather than a brochure. Every course shows its dates, price and remaining seats, and checkout is one motion through iDEAL. Gift vouchers, the webshop and the teambuilding funnel run on the same payment rails. The owners manage all of it themselves in the CMS: new courses, new prices, new photos, in Dutch and English. It runs on their own server, with analytics that only start measuring after consent.

The site sells while they're sawing.

Live since summer 2026, so the metrics are young, but the daily grind changed on day one: a booking settles itself, with the seat counted, the payment done and the confirmation sent. Prices are public, the course calendar stays current, and the owners update everything without calling a developer.